When a media brief starts with a business problem rather than a channel list, this person is in their element. They can turn commercial targets into an integrated media plan, get senior stakeholders behind the thinking, and keep digital, programmatic and offline specialists moving in the same direction. For an employer, that means clearer decisions, tighter delivery and someone close enough to performance to know when the plan needs to change. 

Their recent agency work has centred on large, commercially focused accounts where customer acquisition and brand outcomes both matter. They have taken ownership of channel planning and campaign delivery from brief through optimisation and review, with particularly strong depth across search, social, video and programmatic media. They are comfortable working with significant media investment without losing sight of what the spend is meant to achieve. 

The client side of the job is just as strong. They regularly present recommendations and performance back to senior marketing stakeholders, translate data into practical decisions, and keep specialist teams aligned around the same plan. They have also mentored junior people and improved campaign processes, so they bring more than polished client service. There is real operational judgement behind it. 

There is a calm, switched-on quality to the way they talk about the work. They are thoughtful, commercially minded and motivated by solving the business problem rather than simply pushing media out the door. Auckland-based and immediately available, they are seeking greater scope in a permanent role and are also open to short-term contracts.