If you need someone who can turn customer data into better-timed, better-targeted marketing, this is a strong one to know. They can shape the journey, build the automation, get the campaign live and use the results to improve what happens next. For a business, that means smarter customer communications without losing sight of the detail. 

Their recent work has centred on CRM and lifecycle campaigns for a large multi-location consumer business, using segmentation, triggered journeys and email, SMS and push to support acquisition, retention and reactivation. Rather than treating campaigns as one-offs, they use the data to refine audiences, messages and timing as they go. 

They also bring broader digital marketing experience across customer research, Google Search, landing pages, content and A/B testing. An earlier career in information security adds an unusual advantage: they are naturally disciplined around data, approvals, risk and stakeholder alignment, which is especially valuable when campaigns involve several teams or tighter governance. 

There is a thoughtful, methodical quality to the way they work. They like to involve people early, avoid last-minute surprises and make changes based on evidence rather than instinct alone.  

Now based in Wellington and available immediately, they are keen to stay close to one product or business where they can keep learning from the customer journey and improving the marketing around it.