They can work out how to promote a product, brief the creative team and keep the campaign moving through to launch. With experience across consumer brands, they bring a practical grasp of what needs to happen across content, email, social, websites and offline channels to support a sales priority. 

That starts with understanding the brief and working closely with the people selling the product. They have planned launches, rebrands and promotional activity, shaping the message and coordinating the assets each channel needs. Earlier responsibilities included campaign budgets and media expenditure, with design and digital specialists handling execution from their briefs. 

Content production is a particular strength. They enjoy planning shoots and have managed the process from concepts and shot lists through to photographers, styling, product coordination and approvals. They know how to organise the moving parts so the finished assets are ready for the campaign. 

They are hands-on where needed, too. Their experience includes building and sending segmented email campaigns, writing website and blog copy, managing organic social content and refreshing website pages.

Trade shows, sponsorships and point-of-sale materials add another dimension, giving them an understanding of how marketing supports sales beyond the screen. Their New Zealand and Australian experience spans both corporate and private-label brands. 

Calm, articulate and organised was the impression they left, with a clear preference for working alongside others and sharing ideas. They offer a marketing team someone who can take responsibility for a campaign, give creative partners a clear brief and follow through on the detail.