Plenty of senior media candidates know the channels. What stands out here is the ability to connect media decisions back to the wider business. Their strength is connecting commercial goals, brand strategy, audience insight and agency delivery, then challenging the plan until the investment has a clear job to do. For a business with significant media spend, that means stronger internal ownership of strategy and clearer accountability for what marketing is there to achieve. 

Most recently, their work sat across a broad consumer portfolio, shaping integrated media activity across digital and traditional channels and acting as the link between brand teams and external agency partners. Their role covered briefing, strategy review, investment decisions, measurement and execution oversight, alongside improving reporting, governance and ways of working. The value is not simply media knowledge, but the ability to ask the right questions before significant budget is committed. 

That strategic judgement is backed by genuine digital depth. Earlier client-side roles covered B2C, SME and enterprise acquisition, international SaaS campaigns and hands-on paid media before their focus shifted further into strategy and growth. Their experience spans programmatic, paid social, video, search oversight and customer data, with a strong understanding of how media connects with CRM, web activity and the wider customer journey. 

Their breadth gives a business several ways to use that capability, from growth and media strategy through to marketing operations and commercial planning. That capability is particularly valuable where multiple stakeholders, specialist partners and competing priorities need to be brought together. 

In conversation, their thinking was direct and commercially grounded, with a clear focus on how marketing activity can contribute to revenue rather than operating in isolation. Available immediately for permanent or contract work.