This candidate is an absolute gun in email marketing and marketing automation, particularly across Salesforce Marketing Cloud and HubSpot.
They had many years of experience in general marketing roles before specialising in email marketing and marketing automation, and they’ve specialised in that space for the last 4 years. Currently, they develop and implement eDMS for a huge consumer customer database, ensuring the emails are personalised, targeted and aligned with the company’s business targets. They also collect, process, and refine customer data from different sources to enrich the dataset for enhanced personalisation. Their previous roles also included a lot of email marketing and marketing automation, including targeting B2B audiences. They are HubSpot Marketing Software Certified, and are also certified as a Salesforce Marketing Cloud Email Specialist. This candidate is now working with Campfire to find a new role.