If a business needs someone to take ownership of Google Ads without a long runway, this candidate is an easy person to plug in. They bring six years of hands-on paid search experience and have spent the last three running their own consultancy, so they are used to stepping into accounts, working out what needs attention and getting on with it. 

Their strongest work sits around Google Ads for ecommerce and lead generation, particularly Search, Shopping and Performance Max. They also work across Display and YouTube and are comfortable handling the less glamorous parts that make performance marketing work properly: conversion tracking, search-term analysis, budget allocation, bid strategy, reporting and landing-page review. 

There is good agency value here too. They already contract behind the scenes for agencies and are comfortable working independently, signing NDAs and fitting into an existing client setup without needing heavy management. Much of their client work has been with SMEs, but they have also handled larger campaigns and know how to scale activity when the numbers justify it. 

They came across as friendly, professional and refreshingly straightforward about what they do well. Google Ads is the speciality, ecommerce is a real strength, and they are looking for ongoing freelance work where they can own the paid search piece and keep improving performance. They are Auckland-based and currently have capacity for additional contract hours.