This agency has recently identified their SEO offering as a high priority growth area, to meet their growing client base. As the Head of SEO, you will develop and roll out a refreshed SEO proposition.
Along with re-developing the SEO offering for this agency, you will also look at the SEO offering across the other companies within the group and look to drive organic growth.
Utilising your strong knowledge of on-page and off-page SEO, you will create SEO packages and strategies to address the varying needs of this agency’s client base. Once created, you will then work with account managers to educate them on these packages and enable them to sell these into their client accounts. You will also present concepts, case studies, and results to key stakeholders so they can thoroughly understand the value of SEO options.
On the implementation end, you will set up campaign strategy, direct campaign implementation, analyse campaign progress, and create timely post-campaign reports against KPIs. This role is supported by content specialists & web developers.
While this job will initially require you to be hands-on in campaigns, in time, you will take on a more strategic position and build a team underneath you. This role has ample room to grow and is a fantastic leadership opportunity for an SEO expert who wants to step up their digital career.