This role has now been filled, but get in touch at [email protected] and we’ll let you know next time there’s a similar role! Ref: 806980


Our client is a healthcare clinic that empowers all Kiwis to achieve better health and wellness with plant-based medicine. Founded in 2017, they’re hugely successful and growing fast, and have consulted with over 25,000 Kiwis across the country. They use a holistic and plant-based approach to alleviate symptoms related to conditions like chronic pain, epilepsy, multiple sclerosis, nausea, anxiety and depression, sleep disorders, cancer-related symptoms, and more. Their team consists of friendly and experienced doctors, nurses, and administration staff who ensure that patients get excellent care at affordable prices. 


  • Highly reputable: All the clinicians are registered with the Medical Council of New Zealand or the Nursing Council of New Zealand.  
  • Passionate and engaged team: The staff are deeply committed to helping patients to improve their health, and there is a feeling of nurturing and caring in the organisation.  
  • Fun & fast-paced organisational culture: There are regular social events, lots of banter, and a fully loaded snack table with all sorts of fruit, healthy chippies, biscuits, etc.  
  • Growing marketing team: The business is thriving and is investing heavily in the marketing team and budget.  


As a PR Manager, you will work 10-20 hours per week. Your mission is to shape the clinic’s public perception in the field of alternative medicine. You will craft and execute PR initiatives that foster trust, educate the community about plant-based medicine, and create awareness. Additionally, you will be instrumental in building and maintaining relationships with the media, sharing inspirational patient stories, and navigating the intricate regulatory landscape. Collaboration with the clinic’s marketing team is essential to ensure a cohesive and impactful messaging strategy. 


  • Strategic Messaging: Developing and executing comprehensive PR strategies, crafting educational messages and regulatory compliance.   
  • Educational outreach: Collaborating with medical professionals, researchers, and patient advocates to create educational content that explains the science behind plant-based medicine. Disseminating this information through press releases, articles, and online platforms.  
  • Media Relations: Cultivating relationships with journalists, medical bloggers, and relevant influencers. Pitching informative and evidence-based content to secure media coverage that contributes to accurate public understanding. 
  • Measuring Impact: Utilising analytics tools to track the effectiveness of PR campaigns and preparing regular reports that demonstrate the clinics' reach, engagement, and impact on public perception of plant-based medicine.  

about you

We are looking for a creative and innovative PR manager. You’ll be excited about advancing the conversation around plant-based, alternative medicine, and helping regular Kiwis improve their health and wellbeing.  


  • PR Experience: Proven experience in public relations or journalism, ideally in the healthcare or alternative medicine industry.  
  • Communication skills: Strong verbal and written communication skills, with the ability to convey complex medical concepts in accessible language.  
  • Networking abilities: The capacity to establish relationships with medical professionals, patient advocates, and industry experts.  
  • Digital proficiency: Familiarity with social media, digital marketing trends, and PR tools for effective information dissemination.  

Apply now

This role has now been filled - but get in touch at [email protected] and we’ll let you know next time there’s a similar opportunity!

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Campfire Digital Recruitment embraces diversity. We promote the benefits of diversity in all our business activities and uphold a business culture that reflects that belief. We welcome applications from all members of society irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief.

Job ID: 806980

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