A global travel brand wants you to run their sophisticated, cross-channel, $multi-million performance campaigns.

Company

This globally renowned travel brand is a step above others, with unique services and an innovative approach. They have a large and well-resourced digital marketing team and stunning offices in Auckland. With a large, collaborative marketing team, they offer an inclusive culture that welcomes all backgrounds.

This brand is a multi-award-winning NZ success story. 
They offer unique travel experiences to an international audience. 
99% of their customers are overseas, and most of their marketing is digital.  
They are highly data-savvy, technologically advanced, and have masterful marketing.  
The team is top of their game and is growing fast with many more marketing hires planned for 2024.

role

In this role, you’ll look to in-house the performance marketing campaigns from the incumbent agency. These are highly sophisticated, global, $multi-million campaigns with over 1 million keywords involved. This is a hands-on role, and you’ll be responsible for running campaigns across search, paid social, paid video, display and programmatic

Define comprehensive paid advertising strategies across various online channels to achieve business objectives.
Create compelling ad copy and collaborate with design teams to develop high-performing ad creatives.
Manage and optimise campaigns across platforms, implementing continuous optimisation and A/B testing to maximise ROI.
Allocate and manage paid advertising budgets based on ROI and strategic priorities.
Utilise analytics tools to track campaign performance and deliver regular metrics reporting on impact and ROI.

BENEFITS

2 days’ work from home, from day one of your employment.  
Opportunity to travel internationally.  
A ‘profit for purpose’ business where the marketing content is inspiring, emotional, and evocative.  
Dynamic, fast-paced, experimental, and tech-savvy company where they constantly innovate.

about you

To excel in this role, you need extensive experience managing online paid campaigns across multiple platforms like Google and Bing, as well as proficiency in display, video, and programmatic campaigns on platforms like Google Ads, Meta, TikTok, Snapchat, and YouTube. Expertise in GA4 for tracking campaign performance is essential, along with creativity in crafting compelling ad strategies. A passion for online advertising best practices, data-driven decision-making, attention to detail, and a collaborative work ethic are crucial.

Extensive hands-on experience in managing and executing online paid search campaigns for prominent B2C brands across Google and Bing.
Proficiency in managing and executing display, video, and programmatic campaigns across various platforms such as Google Ads, Meta, TikTok, Snapchat, and YouTube.
Utilisation of GA4 to track campaign performance and ROI effectively.
Proven ability to create compelling ad campaign strategies and messages.
A strong passion for online advertising best practices, particularly regarding platform-specific strategies, ad copy, creative design, bidding, targeting, and conversion optimisation.

Apply now

Click the orange APPLY FOR THIS JOB button at the top of this page or contact the friendly team at Campfire for a confidential chat about the job. 

Salary Range: $120,000 - $140,000 Base Salary + 2 Days Work From Home
Recruiter: Ieuan Padfield
Job ID: 845228CF

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Campfire Digital Recruitment embraces diversity. We promote the benefits of diversity in all our business activities and uphold a business culture that reflects that belief. We welcome applications from all members of society irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief. 